The printing industry is huge, as is its evolution and development. From Gutenberg's invention up to now, the printing industry has undergone major changes. Among them, the web2print
Demand implosion for printed documents for individuals and professionals in the graphic arts, marketing and other sectors of the media industry has created new challenges. The recovery of these challenges would hardly have been considered without relying on new technologies. Web2print softwares
were born in this context!
Web2print and Evolution of e-commerce
When it comes to boasting the merits of high-tech, the United States still hold the first place for the right model...
According to a recent study by BigCommerce, 51% of Americans prefer to shop online and 96% of them have already made their purchases at least once online. E-commerce is growing by 23% each year and 46% of Americans with a small business still do not have a website.
This goes the same way for the printing market. When everyone prefers to buy online, why not give clients the ability to print their documents online? It's time to go online, it's time to go further when you know that more than a half of the world is on the Internet and is looking for something to buy. In other words, if you work in Graphic arts, it's time to join the herd of Web2print
and then create a Web2print shop
But before that, do you know what is Web2print
or web to print
? It's a very broad term, which means, in short, that you're printing on a website. This allows you to give your customers a web platform on which they can order their printed materials online via a Web2print shop
For example: you have an online printing t-shirts business. Previously, your customers bought the t-shirt in your store and you only had a few printing options. But if you choose a good platform like Magento or Prestashop to build your online web2print
store, your customers can choose the t-shirt online, personalize it, order it and you will deliver it to them in white label. Isn’t an amazing way to attract more customers? But what do you need to have in your Web2print shop
? You must make a good documentation before selecting an e-commerce platform to which you will have to integrate your web2print
Why do you need an ecommerce platform for your web2print
business? Several good reasons can be listed:
In order to sell more and retain customer loyalty, you need a tool to help you set up, present, and promote your products. In most cases, the web2print software
providers are limited to the technical aspect of the solution, which usually deals only with design features. Nevertheless, marketing options need to be more interesting. Indeed, you can offer glamorous designs, if they do not reach the prospect in a well thought out format with a presentation tailored to your customers, your efforts will simply flow into the water. Hence all the interest of investing in a good e-commerce platform that will make a good deal
Web2print documents : Easy design and Standardization
In a web2print shop
, you will no longer need to re-read the documents each time and so instead of wasting your time doing the same things again, you will invest your good minutes in other tasks. This also reduces catastrophic errors that can cost fortunes when it comes to reprinting large quantities.
The optimization of cash flow induced by Web2print
technology guarantees maximum productivity following the elimination of repetitive tasks. This lowers the cost of production and gives your web2print shop
huge opportunities to beat the competition by both quality and price!
Web2print : How to choose the right platform for your online print shop ?
Making the decision to start your web2print shop
is not the end of the debate, it is rather the beginning of a whole winning evolution strategy, if it is conducted wisely.
As a printer who wants to take advantage of the evolution of digital printing through a web2print shop
, you need to think about your decision and ask yourself first the platform you want to choose? It may seem very easy and straightforward to have an online web to print portal, but it is essential to first understand if the chosen e-commerce platform will fit perfectly with the chosen web2print software
There are 4 main open source or free platforms that work perfectly with most web2print packages: Magento, Opencart, PrestaShop and WooCommerce. But all have their restrictions depending on your needs and the requirements of your online print shop. Ask yourself the right questions before making any choice, both for the software package and for the support platform! In particular, can the resulting web2print shop
help you achieve your sales goals? Will your print shop grow with the use of this symbiosis? Is it easy to set up and customize some essential options ? Etc. Let's see some possibilities, case by case !
Web2print : Magento Platform
For any business, creating an ecommerce platform is a challenge in itself. A web2print shop
is anymore an exception to this rule. You may want a new website, you may want to update features, and so on. Or you will want to implement a new technology. The reason could be one, but your main concern should be to build the web2print shop
on a solid foundation or a platform that will not restrict you.
Since its inception in 2008, Magento has experienced incredible growth in e-commerce platforms.
Web2print : Benefits of Choosing Magento
Fully Customizable Interface
Magento Platform provides Back-End Management that makes it different and better than other online business platforms. This allows you to adapt the interface according to the needs of your site by giving more power to your Web2print
Magento is an open source solution for e-commerce platform where you have freedom to choose the hosting of your choice according to your business. It allows you to have a multilingual site depending on the countries you are targeting. This can be a golden opportunity if you want to build a Web2print
network of print shops around the world!
industry you must keep multiple items in stock. Here, with Magento, you can download a set of products at once on the Web2print
website. You do not need to enter them again as you did in the past.
You can also add the description of your products, images for illustration, reference numbers, etc., in one time. Along with this, you also have the option to add various pricing options. This means that discounts and promo codes can be active immediately after the product is downloaded.
Improved customer engagement features
customers may always have a wish list. When they connect to the platform or when they are offline, sending them notifications on the new low rates can increase sales.
You must therefore ensure that this feature is added to your web2print shop
. Magento is renowned for having the best features to increase engagement and provide customers with a rewarding buying experience.
Web2print : Disadvantages of choosing Magento platform
Magento solution is known to offer world class features with customization and scalability, but it requires a huge investment. An owner of a small web2print shop
may not understand the need to spend so much money. Where some can invest, others will not be able to because of high prices.
Although adapted to the needs of a web2print shop
, Magento needs specialized in-house developers with deep knowledge of Zend to be able to set up customizations. That's why it's a bit complex, because most developers have no work experience in Zend Framework. Engaging someone especially for this will inevitably make you spend more money.
WooCommerce for Web2print business
WooCommerce is just the ideal platform for small businesses especially in web2print industry. This is a WordPress ecommerce plug-in which has gained popularity for its customization and easy-to-use features.
Advantages of choosing WooCommerce for web2print shop
As I said before, WooCommerce is a plugin for WordPress with a stunning content management system and multiple features. It's better for those who cannot afford Magento or PrestaShop. The features are easy to use and you will know them well enough.
And since WordPress has been around for a long time, most of Web2print
business owners may also know it and use it easily. The fact that woocommerce is totally free provides a huge advantage for most of Web2print
business owners who do not have huge budgets to spend on an ecommerce licensed solution.
Aside from being easy to install and use to set up your web2print store
, Woocommerce is highly secure. Indeed, when doing business online, it is important to have sufficient security to avoid cybercrime, especially for the protection of your Web2print
customers' banking data. The WooCommerce sales system regularly updates the software web2print to avoid any problems or anomalies that may impact on your sales or leave your secure data to corrupted sources.
Web2print: Drawbacks of WooCommerce
Requirements in coding experience
Although you can perform updates yourself, you may encounter problems if you are not good HTML programming.
Cost of additional plugins
It's easy to set up WooCommerce with basic features, but if you need additional features or plugins to fully customize your web2print store
, you have to pay extra fees for these features.
PrestaShop for Web2print
Prestashop is an open-source platform for ecommerce websites including web2print stores
. With PrestaShop, you can create a free website. All you have to do is to buy a theme. Therefore, it comes with advanced features. It's perfect for large companies. If your Web2print
business is a medium to large business and you have a flexible budget, you should choose PrestaShop.
Web2print: Advantages of choosing Prestashop
Add unlimited products
You can add as many products and categories as you want to your web2print shop
You can do it easily from the administration panel without anyone's help. Prestashop is really easy to handle. You just have to download and install it. You can refer to the demo site to download and install the same version.
Elegant and organized dashboard
It is very easy to navigate in the Prestashop administration panel. It is well defined and organized according to your needs. You will not encounter any difficulty in using it. This will be the same for a web2print shop
designed with Prestashop.
Ultra-practical reporting tools
If you choose a web2print software
that can be integrated with Prestashop, you can view the performance of the site from the dashboard itself. It will give you an overview on the number of orders, sales, etc.
Web2print : Cons of choosing PrestaShop
Few customization possibilities
The PrestaShop web2print software
only allows a few customizations specifically related to graphics. Which may be a handicap for some operations on your web2print shop
Prestashop has some compatibility issues. The developer of your web2print software
should pay attention to testing the compatibility of the web application offered from different angles before validating your Web to print
NopCommerce for Web2print
NopCommerce is an open source e-commerce software. It has many features, such as a customizable catalog interface, a shopping cart, and an administration tool for managing and monitoring your web2print shop
. Since it is an open source e-commerce platform, you can customize it to meet the needs of your Web2print
Web2print: Benefits of opting for NopCommerce
Quick and easy installation
Open source software, NopCommerce is easy to install, configure and use. It is also possible to add additional features according to the needs of your web2print shop
site based on the Nopcommerce solution adopts a responsive design that is both optimized for pc and for mobile devices. Since the majority of customers use smartphones, it will free you from having to pay extra money for the development of a dedicated mobile application.
The biggest advantage of NopCommerce is that you can set up multiple web2print shops
by installing NopCommerce once. This advantage rivals Prestashop , which manages a single store in several languages. It is always interesting for multinational web2print shops
Web2print : Disadvantages of opting for NopCommerce
Extra cost for extension
If you want to have more extensions for additional features useful for your web2print shop
, you must pay extra fees.
Nopcommerce does not have a lot of features, so you will have limitations.This platform is therefore only useful for small Web2print
businesses, and not for large online printing companies. Choose it, only if you do not have flexible budget!
Depending on the size of your web2print shop
, you will be able to choose one or the other e-commerce platform. It is essential to know the functionalities you will need before you start looking for a web2print solution
and make a choice of compatible e-commerce platform.
However, if you want to go through an easy and ultra-smart Web2print
business, you can choose all-in-one web2print solutions
. There are several, but you will appreciate like us Techtoprint solutions
. Need more info? Feel free to contact our web to print