Whether you're an artist, writer, designer or entrepreneur, physical products can be the perfect backdrop for monetizing your creativity.
The graphic arts industry greatly benefits from the mutations induced by web2print
technology. Known since the 80s, this miracle solution for printers, communication agencies and other modern printing professionals still has a bright future. Between opportunities and prospects, operators in the printing sector are aiming far and many want to get well positioned in the webprint
Web to print : Definition
Web to print
is an enough vague concept because it is not always defined in the same way. For some people, this technology also known as web2print
refers to a set of computer solutions that can manage automatically a set of online operations including the design, layout and printing of different documents or printed products. For others, it's an online printing technology coupled with an e-commerce solution to provide a Web to print shop
, a space for designing, customization, ordering and delivering print media .
Whatever the definition, it is clear that web2print
is both a technological and economic solution. This solution has great potential for the printing market at all levels especially in print on demand
Web to print : Which printed products can we focus on ?
technology is adaptable to the production of any printable product on paper or tissue. Business cards, brochures, flyers, booklets, restaurant menus, personalized pens, packaging for various products, caps, personalized T-shirts, etc.
This diversity of products makes web2print
a reference technology in printing field. Whether in a B2B or B2C context, running a Web to print shop
seems to be a great deal for any savvy investor.
In the following statements, we will focus on the good Print on demand
business tips for any professional interested...
Turning an idea into project is not always easy, because there are a lot of barriers to entry. This is valid in all areas and print on demand
business doesn’t make an exception. Misunderstanding of the concept, lack of funding, etc., here are some of the factors that will block the click.
The first solution is therefore to do good research to identify any kind of need affiliated to the printing field. The classics will think first of all the various marketing materials, but you have to know that the competition is tough on this niche.
solutions already equip you to beat this competition with a new deal. Starting from the concept of personalization, the strength of Print on demand
software lies in their ability to provide applicants with documents or printed products, a range of customizable templates in a few clicks.
Apart from originality, which is a popular aspect for new generations eager for brands in their own image, time savings and simplicity of design are among the many other qualities recognized by webprint
You will understand that starting point lies in the ability to make good choice of the best web2print
solution to adopt from a wide range of software that exist on the market !
Without pretending to be a certified auditor in print on demand
solutions, I will help you discover with me some online printing software recommended by graphic arts professionals!
But before making a list of webprint
solutions, let's look at some factors to consider before making any choice! These criteria caught my attention...
Webprint : User interface
It is obvious that if the product design and customization tool built into your web to print solution is not user-friendly, the engagement rate will be low for your customers. This applies in particular to Web to print shop
in which all products are designed by customers using an online design tool.
Therefore, before integrating or creating a print on demand
platform with a product designer, make sure the customization, review process, and payment are smooth. Sometimes a product may seem glamorous but when it does not lend itself to ease of use, everything can fall into the water. So, remember that simplicity and sleek design are of utmost importance for a Webprint
solution could also provide additional features such as product search, discount coupon management, multilingual sections configurations, etc.
Web to print solution : Hosting
When you decide to order a print on demand
software from a trusted IT solution provider, it suggests the appropriate domain name for your next Web to print shop
. In addition, it also helps you to configure your server robustly, depending on the size of the projected company, which will be limited only by your own ambitions because with E-commerce you have the global market at your hands.
Once the setups are complete, you could tell yourself it’s ok, just grab the "slot machine". But do not forget that hosting your Web to print
server is not enough. You must also maintain it and protect it. So make sure that your web 2 print
service provider is ready to manage your server, even if additional monthly fees will be charged. For the security of your server and the protection against piracy, it is always essential to provide for it in priority because these factors are fundamental for the success your Web to print shop
Webprint : Usability of the administration interface
As administrator of a large Web to print shop
, you will have to take care of many tasks. And in-store product management is one of the most important tasks. The backend of a Web to print shop
must be designed so that products and their variants can be easily added by linking them to each other. The administrator must be able to set prices and modify them at any time. To check if your print store is progressing, an order tracking system and in-store sales must be integrated into the chosen Web2print
Webprint solution : Scalability
solution is unique and it is important to choose a system that allows you to adapt features as your needs evolve! Two years later, you may need to increase your capabilities to help you and your customers meet the growing demands of the marketplace. Hence an evolutionary solution is essential
Variable data features, which provide the ability to customize a print product for each end user are essential for any Web to print shop
Even if it's only a matter of customizing a business card, ensure:
- Whether the adopted solution can support static and variable documents to handle a wide variety of printing options
- If the products offered by the chosen Web to print solution strictly comply with the marking guidelines, non-overlapping elements, sharpness and clarity of images, contrast between colors of the elements and those of the background, etc.
- Whether variable and static pages can be used in the same document, so that a wide range of products can be offered: leaflets, brochures, booklets, flyers, etc.
Web to print shop : Integration of secure payment methods
If there are gaps in your payment gateway, this will result in huge basket abandonments and losses for your Web to print
store. Your print on demand
store must offer several highly secure payment gateways to make it easier for your customers to pay for their orders.
The payment page must also allow you to choose from different shipping options so that customers can be assured of delivery of their orders on time. That way, you'll be sure to inspire your customers with confidence, brand them, and satisfy them to turn them into true ambassadors for your Web2print
shop. A key to success in building a profitable business in the long term !
Even if the design tool of your print on demand
store is easy to use, many customer service issues need to be addressed. It is absolutely necessary to provide customer support, especially since "the Customer is always King", we will never tire to repeat it, just to help you! Choosing a web2print
solution that includes easy-to-follow marketing tools for your customers is crucial.
Some software providers also offer training on how to use the software and how to solve problems that may occur while using it. Once you know and understand your product, you can explain the benefits to your customers, solve their problems, and help them get the most out of them.
If you cannot solve problems, the service provider who designed your webprint
solution should to be able to help you. Check if the provider offers support / after-sales service, it can only be useful! Ideally, you will need to choose a vendor that offers ready-to-use templates, drawings, cliparts and your products added to the print on demand
store. If you are not a technician, it should be able to troubleshoot the UI / UX, upgrade tasks, etc.In short, the less one has to deal with, the better the web 2 print
Now, you have all details about Web to print
solutions! You can be proud that you know most of key features in online printing business. Congratulations! As promised above, it's time to list out the 6 best web2print
solutions, after, I will let you play!
As a new dealer on the market, Techtoprint is already positioning itself as a major player by developing SAAS-type print on demand
solutions for the graphic arts and digital printing sector. Techtoprint Solutions' goal is to provide a complete online printing solution that can provide a world-class experience for print owners who want to boost their sales by deploying an online printing network.
solution enables traditional print service providers and professional graphic designers to offer their customers an unparalleled personalization experience by creating products in their image by simply modifying preconfigured templates.
OnPrintShop web2print solutions
Radixweb is a leading software development and IT outsourcing company certified ISO 9001: 2008 and D & B. It has extensive industry experience since 2001 and has more than 350 employees. OnPrintShop has been evolving since 2006 and works closely together with the web to print industry as an IT partner to simplify the print order management process from sales order to shipping.
OnPrintShop customers have a major advantage because they have the choice between SAAS and a custom license to quickly adapt to the needs of the ever-evolving market. OnPrintShop web2print
solutions are recognized as very simple to use and respected for personalized support to maximize success.
The company's client base includes small print shops at some of the largest printers in North America, Asia and Europe. OnPrintShop was also awarded the Must See'ems solution at Graph Expo 16 & Print 17 Chicago for its continuous innovations in webprint
EFI is leading the transformation of analogic into digital imaging with scalable digital products. Headquartered in Silicon Valley, California, with offices worldwide, EFI develops state-of-the-art technologies for the manufacture of signage, packaging, textiles, ceramic tiles and custom documents, with a broad range of products. Printers, offset, digital front-ends and complete Web to print
solutions. EFI webprint
solutions are based on a suite of workflows that transforms and streamlines the entire production process, increasing the competitiveness and productivity of printers.
The Web to print
Aleyant Pressero software was launched at the end of 2005. Pressero is one of the most complete Web to print
solutions. It offers many features that its competitors do not offer. The focus on providing MIS and ERP integration capabilities has opened up new opportunities for Wheaton-based brand clients.
RedTie is a globally recognized IT service provider for designing Web to print
solutions. RedTie has become a market leader in this sector by producing webprint
solutions with simple and convenient interfaces, which makes it possible to gain the greatest score on the user experience!
Design'N'Buy webprint solutions
Design'N'Buy has a long history of designing and delivering print on demand
solutions. Its online printing solutions integrate seamlessly with the existing client-side workflow and increase sales at no extra cost. Online design tools or print applications are implemented with utmost perfection to enhance the user experience, allowing Design'N'Buy to stay ahead of many of its competitors.
Print on demand
Experts is a Web consulting and printing company independent of Web to print
technology, which supports companies in the creation of high performance online Web to print shop
Headquartered in San Francisco, USA, web2print
Experts helps companies to develop their online strategies, to optimize their investments in Web to print
, to plan and execute implementation services and to provide the necessary technical resources to achieve the end-to-end integration necessary for real automation. Offering technical advice and resources independent of technology; web 2 print
Experts allows non-experts in the field to have a clear strategy, sound technical investments, and reliable resources to help them make the right choice of webprint
Print on demand
technology is an opportunity to handle if you are involved with printing business. As i explained it above, you can sell all printing materials online and on demand, without having to manage a products store. Choose only the best technology which will allow your clients to design themselves all the products they may need : Flyers, Banners, Book covers, Business cards, customized pens, bags, hats, tee-shirts or other marketing materials. If you want to know more about this technology, don’t hesitate to get in touch with Techtoprint team. It will be our pleasure to help you to create and grow up your printing business.
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