Dropshipping - Print on demand
Revolution of the web and new information and communication technologies has created unlimited opportunities both in the industrial production sector and in distribution !
If you’re interested in electronic commerce or e-commerce, surely you have already heard about dropshipping - print on demand !
Although the business on the internet is to be taken with grain of salt, the business of dropshipping - print on demand stand out of the crowd ! Would you like to launch your online store and build a real slot machine, you should be interested in dropshipping+print on demand
Before giving more details about dropshipping + print on demand, Know besides that apart from the GAFA (Google, Amazon, Facebook, Apple), giants of the web , there are thousands and thousands of other business companies that owe their existence to the internet and its use around the world ! And those driven by dropshippers are success stories !
So what is the dropshipping ? What are its main advantages ? what are its disadvantages? Is dropshipping a business for you? Here are some questions we will try to answer in this article ! Without pretending to be exhaustive on the subject, because it must be said, the concept of dropshipping is ultra-complex, we will try to give you all the basic essentials on dropshipping , a very popular business for modern businessmen. And the reason is simple, dropshipping model is generator of important incomes to those who know how to mix well with the new technologies !
Dropshipping : Definition
Basically, dropshipping is an economic model in which the seller does not handle any physical product since there is a supplier who deals with the delivery to the end customer.
According to wikipedia, the term " dropshipping " as a "tripartite system where the customer (the consumer) places an order on the website of the distributor (the merchant), which transmits it to the supplier ( the wholesaler), which in turn ensures the delivery and manages the stocks ". It is therefore the supplier who sends the packages directly to the end customer. Both formulations defining the same concept converge indeed !
This method has several advantages for the e-merchant, who no longer needs to build up a stock and manage deliveries.
The principle of dropshipping + print on demand is simple! You create a merchant site commonly called e-commerce site, after selecting the products to sell at a supplier! You can search for products on specialized sales platforms like AliExpress or Alibaba.
Once your online store set up with the right dropshipping products adorned with good descriptions, you can start selling by activating your products to be accessible in the front office. As soon as a customer orders from you, you order the product directly from the supplier to take care of the rest of the sales chain, which means the delivery! The supplier can therefore send the product directly to the end customer and you are active in dropshipping + print on demand !
So, in dropshipping + dropshipping , you open an e-commerce store without stock by looking for products on specialty shops like AliExpress or Alibaba. Then, as soon as the customer orders from you, you order directly from your supplier to send the product to customer’s delivery address!
Dropshipping : Advantages and Disadvantages
Do you want to start an e-commerce business with minimal operating expenses or overhead ? Do you want to do a commercial business that does not require any warehouses while making substantial profits ? The business model you are looking for is then dropshipping + print on demand . It's a fashionable business, a case that is striking today and still has a bright future ahead of it!
Nevertheless, starting a dropshipping - print on demand business is not the right choice for all entrepreneurs. There are important compromises to be made between dropshipping and traditional wholesale. We will examine the advantages and disadvantages of this business model that appeals to many Internet users like you, ready to launch in order take advantage of this web’s financial windfall, the dropshipping + print on demand .
So, why should dropshipping interest you ?
Whether you are a beginner or a longtime professional and if you are interested in online trading, dropshipping - print on demand is a good deal for you ! Here is a non-exhaustive list of benefits related to this new business model!
Dropshipping - print on demand : Save Money, Time, and Effort
As a study by the Oceantailer newspaper notes, "Most people who start their first online business through auctions or online stores do not have a lot of money to buy a bunch of products or enough space to store and manage the products they want to sell online.
It is for this reason that working in dropshipping + print on demand will save you a lot of time and a lot of money. In dropshipping , you work with a partner, a true supplier who is simply a certified wholesaler who offers a dropshipping partnership. When you find a supplier with whom you want to work (the one who has the products you want to sell), he will then give you access to the images of his products so that you can integrate them into your sales platform, whether it's a site merchant, a blog or any other online media, as you wish! When a customer orders the product, you order it from the wholesaler and send it to your customer. During this process of executing the dropshipping order , you and the vendor saved time to complete a sale.
Wholesalers do not need to feed stocks with products that may not be purchased at all. With dropshipping , merchants order from store owners or manufacturers when customers have already purchased the product. This eases the burden of traders! At the same time, shop owners have less trouble finding customers.
With e-commerce through dropshipping - print on demand , the cost of delivery which is cheaper implies a reduction of expenses for the suppliers because they only pay for the products already sold. For manufacturers, this increases sales and speeds inventory turnover.
As an e-commerce dropshipping , working in partnership with reputable suppliers who are also looking to increase their profits is a win-win situation for both of you. It goes without saying that diversifying your dropshipping suppliers will allow you to refine your catalog and increase your sales and profits!
Dropshipping + print on demand - Flexibility
The dropshipping model offers flexibility that would not be possible in other forms of commercial business. Owners of dropshipping - print on demand companies can run their businesses anywhere, anytime, as long as they have an internet connection.
With the Internet, e-merchants can communicate directly with manufacturers or store owners (acting as suppliers) at the same time with customers.
This gives flexibility to dropshipping - print on demand merchants as they can partner with multiple wholesale suppliers and sell more products to their customers. Manufacturers also benefit from greater flexibility because product movements are more important in dropshipping .
As online business owners, you will be able to expand your market indirectly and reach more customers; otherwise, you could not have one if you have not established a partnership with good suppliers with the dropshipping - Print on demand requirements in mind .
Dropshipping + Print on demand - Scalability
Since you have no product to buy to supply the stock before, as a dropshipping - print on demand trader , you have the opportunity to test several products at the same time and keep on your platform the products that fly! Test products and add new products quickly without the burden of bulk ordering or stock stagnation (delaying investment in time and capital).
Another advantage to scalability and not the least in dropshipping - print on demand is the reduction of risk : With a dropshipping + print on demand model, if things do not go as planned, you can take a relatively clean break, without fear of losing thousands of dollars with unsold stocks.
Now that you are aware of the strengths of dropshipping - print on demand , it is important to be aware of its weaknesses ! If we told you that in the dropshipping everything is pink, we must reconsider the meaning of this message ... Moreover, it might be too good to be true!
So let's see the difficulties related to dropshipping - print on demand.
Dropshipping : Weaknesses
1. Dropshipping - Print on demand : Low profit margins.
Of course, since you do not have to manage or store your products, the overheads are low, but so are the returns. In dropshipping , you invest less money, but you take back less. That means you have to do a lot of business to stay afloat, and even more to generate profits.
Think of it as follows: Every sale you make is largely the responsibility of the supplier. In dropshipping , what you earn is practically already skimmed. This is barely enough to cover your marketing / advertising expenses, website maintenance, sales order management and office hours coverage.
According to Fit Small Business , you can predict your dropshipping - print on demand income using these variables (these are averages, so they will change depending on your industry and situation):
You can then calculate an estimate of the work done using this equation:
(Traffic x 0.02) x (average order value x 0.2) = profit
While this is suitable for a quick baseline estimate, you should also consider a few other factors:
- Margin of 20%.
- Conversion rate of 2%.
In addition to this, you will notice that in dropshipping , your profit is also largely determined by your traffic. Therefore, if you build an e-commerce brand from scratch, you will have a hard time building your customer base.
It is much more reasonable to use dropshipping - print on demand when you already have a source of regular traffic.
- There is a good chance that your reduction on purchases from manufacturers and wholesalers would be less than 20%.
- This does not represent any of the additional expenses mentioned above that you must pay on your side. It's not the final profit.
For most products sold in dropshipping , you will have to reduce your profits so that your selling prices remain competitive. If you keep stubbornly your profit to 20%, other dropshipping companies will easily lower prices.
2. Dropshipping + Print on demand : Strong competitiveness
There will always be overly optimistic entrepreneurs who focus only on the "minimal overhead" part, ignoring other factors that are more important in dropshipping !
Since starting a dropshipping + print on demand business requires less capital, this low barrier to entry creates a lot of competition and the most popular markets suffer from saturation more than others.
Basically, the bigger a company, the more it can reduce its margins to offer the lowest prices.
By reiterating what we said earlier, small businesses must reduce their profits to stay competitive with their prices, and at some point it becomes unsustainable.
Another very important factor that can aggravate things in dropshipping is the fact of not having an exclusive contract with your suppliers. This means that any competitor could sell the same products as yours. And if you start out, your rivals with years of experience have resources that you have not yet acquired, which may require you to lower your prices.
That is, if customers can buy the same thing from someone else at a cheaper price - why would they buy from you? Reduction requires ...
3. Dropshipping - No control over the supply chain
In standard e-commerce, if customers complain about product quality, speed of execution or return rules, you can solve the problem yourself.
In dropshipping , you are more or less at the mercy of your provider - but you are the one who must always speak directly to your customers.
The dropshipping pros are basically trapped, hardly expecting the vendor to tackle the issues while reassuring the customer about something they do not control.
In addition to this, there is also a delay in communication when the e-commerce dropshipping commutes between the customer and the provider. If you answer slowly, all communication stops and problems are longer to solve.
In e-commerce through dropshipping , customer service is primary. The slightest transgression, such as a delay in communication puts your customers in the hands of your competitors.
And if they talk about it, these bad reviews could end your dropshipping business before they even start.
4.The lack of control over product information
The other disadvantage of dropshipping for a wholesaler is the lack of control of information that will circulate on the internet. We will see later that for a merchant site to be positioned in the results of search engines, it will be necessary to customize all the presentation cards of products sold in dropshipping + print on demand.
This implies a problem of the veracity of the information communicated by the reseller sites because we are then confronted with a basic problem of the communication:
By offering products in dropshipping, a supplier loses control of the information of its products that will be conveyed on the Internet. This can adversely affect the products as well as the brand image of the supplier.We will see later how to limit the risk of this loss of control of information.
- What the supplier has written to present his product is not always what the merchant will understand
- What the merchant will write about a product does not necessarily correspond to reality.
5. Dropshipping - Legal liability issues
Although this is not a common problem for dropshipping professionals , it should be mentioned. Some suppliers are not as legitimate as they claim and you do not always know where the goods come from.
What is even more misleading is that the suppliers illegally use a logo or the intellectual property of another company, so you find yourself selling counterfeit goods, at your own risk, since it is you who are in direct contact with the end customer! Whatever the illegal activities of your suppliers, as a part of a dropshipping - print on demand company , you are automatically complicit.
This potential problem can be corrected with a solid contract of agreement with Techtoprint, but not all dropshipping users know it. This is something you will want to keep in mind when choosing dropshipping suppliers and share it with your friends!
6. Dropshipping - Difficulty building a brand
Like ghostwriters or behind-the-scenes songwriters, dropshipping practitioners must understand that the merit of their work lies with someone else.
If the product you sell in dropshipping - print on demand is so great, your customers will focus primarily on the brand of the product and will completely forget about the buying experience.
After all, it's not your logo on the box. The brand is crucial in e-commerce because buyers tend to go to their favorite online stores first.Without customer loyalty, you will never get the regular traffic needed to maintain an online business, especially a dropshipping-print on demand transaction .
Again, this is another reason why dropshipping makes more sense for established brands than news.
This basic principle will allow you to begin to imagine how to launch your first business in dropshipping - print on demand : ebay, amazon alibaba or aliexpress, there is the choice ! Otherwise, there is an all-in-one solution: contact Techtoprint, a print on demand and dropshipping solutions provider.
Dropshipping : Steps to get started
As we have already mentioned, there are not many barriers to entry for dropshipping ! But that does not mean that you have to go blindfolded, without steps or strategies, at least if you want to be a successful dropshipper!
According to Entrepreneur Magazine , there are seven basic requirements that you must first fill in to start working as a dropshipping professional :
Think of these things as a good base in dropshipping - print on demand , but consider the other factors as well! For instance, a blogger explains that successful dropshipping companies use an online store with a well-calibrated catalog, a supply chain and good marketing.
This same blogger adds that with these three components, you can even set up a dropshipping - print on demand business in less than a day. However, this is not to be taken literally! It is advisable to take time to choose suppliers by exploring physical stores or reference e-shops. Remember that having serious suppliers is one of the sure guarantees for the success of a dropshipping business . In addition, you will have to think about carefully developing your marketing strategy: SEO strategy, promotions, etc. A well-developed strategy will allow you to be a very competitive dropshipping professional !
So, how to create a profitable dropshipping business?
Do not be fooled, Rome was not built in a day! Setting up a profitable dropshipping business requires preparation and patience! You will first need to select good products! And not good dropshipping products , this means the products that meet the needs of your target customers! The choice of the target is as important as that of the products for sale!
After selecting the dropshipping products for sale from serious suppliers (no need to remind you that it will target the right suppliers given their place in your business dropshipping ), it will be necessary to set up an effective SEO strategy! As you well know, paying rent in the first pages of google with its famous pay advertising system google adwords is not given to everyone! Although you believe you are able to afford it, we strongly advise you against it, since in dropshipping , it is obvious that the return on investment will not be consequent!
As you can not pretend to sell on NASDAQ stock, an action or a pearl hidden under the funds of the Atlantic or the Indian Ocean, this is a myth for no one!
We insist therefore, since the margins are quite small in dropshipping , you will have to bet on the acquisition of a significant traffic, to hope to sell more in order to win more of course! The more you sell, the more you accumulate your margins, and the success stories in dropshipping will not tell you the opposite!
It is therefore very recommended to be accompanied by an SEO agency to optimize your traffic and thereby try to maximize the chances of selling in dropshipping - print on demand ! The competition is tough, and to stand out, you must pull your weight !
Choose a product for sale in dropshipping
- Look for a supplier who will deliver your customers.
Create a dropshipping platform with dedicated web solution providers like techtoprint (recommended) or choose affiliate marketing (most suggest eBay, but you can still use Amazon.com, shopify or your own website / shop line with dedicated dropshipping solution )
Advertise the dropshipping product for sale on different digital channels: website, blog, social networks (Facebook, Instagram, twitter), newsletter
- Configuring online payment modules (Ideally, this needs to be done in advance.Depending on the country, the integration of functional online payment modules requires specific contracts to be signed with online payment management institutions) Using a processor online to accept instant payments
- Order from your suppliers (Of course after receiving orders to deliver otherwise you will expose yourself to the maintenance of a stock and related costs)
- Order tracking and after sales services
What are some dropshipping product ideas ?
If you're interested in dropshipping but do not know where to start, here's a list of product ideas that can inspire you. We have tried to list only auxiliary dropshipping - print on demand items that can match the product line of any sector.
- Tote bags supporting a cause or charity.
- Novelty t-shirts.
- Funny coffee mugs.
- Motivational bookmarks.
- Watches or inexpensive jewelry.
- Marketing materials (shirts, bags, cups, pens, etc., with logos).
- Toys and childcare articles
How to create a dropshipping - print on demand site?
There are many solutions to create a dropshipping - print on demand site . The most appreciated by e-merchants who use this mode of marketing are SAAS solutions, ie monthly subscription solutions.
The advantage of these solutions is that they allow access to a shop with professional features without having to pay the few thousand euros that are normally required to have an e-commerce site at this level of performance .
Simply put, these solutions have developed an e-commerce platform with standard features and they market it to all Internet users who want to open an online dropshipping - print on demand store. They usually charge a monthly subscription and a commission on turnover.
An example of SAAS dropshipping solution is techtoprint. The big advantage of these dropshipping / print on demand SAAS solution is that it has developed the module that allows you to connect to suppliers recognized in dropshipping. Among them, there is of course the Chinese reference supplier Aliexpress or the European supplier BigBuy. Thus, in just a few clicks, and without technical knowledge, you can create your online store, import hundreds of products and start selling on the internet.
To allow all users to get started, Techtoprint offers a turnkey dropshipping site which includes the domain name, hosting, site design and back office features that will allow you to customize your shop.
To get started, simply register, select the name of your site and select one or more suppliers with whom they have a partnership and sell your products (Aliexpress and Bigbuy, etc). The cost of this dropshipping solution is $19.99/month, which is much more accessible than if you were to create a website from scratch. For example, a Prestashop site costs at least 1000 € if you want to have the minimum functionality to have an effective online store.
To accompany those who wish to launch and have never made any dropshipping sales online, Techtoprint has set up training modules offered to all those who open a shop at home. Thus, you will be accompanied, step by step, in the creation of your first advertising campaigns on Facebook, in the referencing of your shop in the results of Google ... etc. This free training is a real advantage over Shopify , its competitor.
As it is a subscription solution, the goal is to stay as long as you stay at home. And the best way you stay with Technoprint is that you make sales! That's why this dropshipping - print on demand training is free : techtoprint have an interest in you selling the maximum of products.
My advice : from renting to buying a dropshipping - print on demand site
As I told you, for $19.99 per month, it is possible to have a professional dropshipping - print on demand shop. This first shop will not be completely personalized but will allow you to make your first sales and thus develop your turnover (and therefore your income). This is a necessary first step for those who want to get started with little means.
However, when your dropshipping business grows and your turnover grows, it will be necessary to invest a portion of your income in the creation of an e-commerce site with a solution such as Prestashop or Magento . Indeed, with a SAAS dropshipping solution, you are not the owner of your site and you are therefore obliged to pay the monthly subscription as long as you use their solution.
Developing an e-commerce dropshipping site with Prestashop costs at least 1000 €. But once the site launched, you will be the owner of your site, you can customize it as you see fit and so will no longer have to pay subscription.
So, get started with Techtoprint or another dropshipping solution such as Shopify and, once you earn several thousand euros not months of turnover, invest in the development of a site that will belong to you.
Another tip: give yourself some time!
In my opinion, it will take you at least 3 months to realize if the work you do on your dropshipping - print on demand site can bear fruit.
Because, if it is possible to make your first dropshipping sales through advertising on Facebook for example, it will take a few weeks to understand how to do SEO and its benefits. Because it is thanks to the natural referencing that you will be able to stop investing daily in advertising : you will make sales without investing anything!
Do not give up if you have not yet made your first sale from Google after two weeks on your dropshipping - print on demand site: if it was as easy to make sales, everyone would start. By the time your site takes its place, you will need to invest a few euros in advertisements on Facebook or other social networks to make your first sales.
Take the time to train yourself little by little on how to bring users to your dropshipping - print on demand site, the techniques to buy them and especially to retain them. And all this cannot be learned in 2 weeks.The results will come, but you will have to roll up your sleeves and arm yourself with patience !
How to find suppliers in dropshipping ?
If you do not go through a SAAS solution like the ones i mentioned above, you will need to find suppliers with whom to work and sell your products.
Finding wholesalers who practice dropshipping - print on demand can be a time-consuming task. However, I advise you to follow these tips if you are looking to find the best suppliers in dropshipping . This will avoid you unpleasant surprises and especially to degrade the image of your e-commerce site with your customers.
Free or paid dropshipping - print on demand wholesaler sites
There are many websites on the internet that list the main wholesale dropshipping sites . Some platforms are free. Others are paying.
If you want my opinion, run away from the platforms that promise you product streams for a monthly fee. Why ? You will agree that it is hard to imagine that a wholesaler in dropshipping who wants to increase its sales makes pay its potential resellers just to access the list of its products.
As for free dropshipping supplier sites , do not stop at the results of the first page of Google : the best wholesalers are usually very bad SEO. Those present on the first page of Google are not always more qualitative.
Do not hesitate to type the name of the provider in Google to read the reviews about it. You will see that for most of them, it is not always very glorious.
How to find the best supplier in dropshipping?
To find the best wholesaler in dropshipping , whether in France , Canada or elsewhere in the world, find out about the main producers of products that you want to sell and contact them live to ask them if they practice the dropshipping.
This step is time consuming but will allow you to find the best suppliers in dropshipping . It is your future business ! So take the time it takes to find your suppliers. Do not go to the first sites you find on Google : they are overexploited by other traders and usually have a bad reputation.
How to succeed in selling in dropshipping - print on demand ?
This section will only be dedicated to e-merchants who are looking for tips to set up an effective dropshipping strategy . As i mentioned a little earlier in this article, it is necessary to pay attention to several points to avoid unpleasant surprises.
Here are some tips to implement if you want to sell dropshipping - print on demand products on your e-commerce site.
Avoid putting all your eggs in one basket
I mentioned this problem in the disadvantages of dropshipping : dependence on suppliers. As the French says, do not put all your eggs in one basket !
To reduce the risk and dependence on a supplier, I advise you to use several suppliers who practice dropshipping. Thus, if one of your suppliers suddenly decides to change the rules of the game, it is not all your activity that will be endangered.
Work in collaboration with the supplier
Moreover, I advise you to try, once you have started making several sales for a supplier, to contact him in order to start a real business relationship by multiplying the contacts.
By creating a real working relationship with your supplier you will only have advantages:
A personalization of your dropshipping - print on demand account
A return from the supplier on the products he sells the most: if it is not the same on your print on demand site, work!
- Easier negotiation of higher margin rates
- An anticipation of the future decisions of the supplier on its production.
Create and write ALL product sheets
This is surely the most important point of attention in setting up a dropshipping strategy : duplicate content.
Duplicate content, a risk for your entire site
It's no longer a secret for several years now, Google and other search engines hate duplicate content. Simply because it brings no added value to users.
To put it simply, if you simply resume a dropshipping supplier's product feed and upload it to your site, you'll never be able to position yourself in the first results of Google results.
Worse, massively adding dropshipping product listings containing content on other sites on the web, you risk getting the wrath of Google and consort! This could penalize your entire site.
The manual creation of cards, an obligation to succeed
Thus, to be able to position yourself in the results of Google with a catalog of products in dropshipping - print on demand , you will have to manually create all the product sheets.
This implies renaming all the visual products before putting them online and writing all the presentations of the products : this effort of writing is a very time consuming operation but which is necessary for the SEO success of your e-commerce site .
Dropshipping-print on demand review : opportunity or false good idea ?
In my opinion, dropshipping can be a real opportunity for a wholesaler or an e-commerce site from the moment the strategy put in place for the development of this new offer is well thought out.
As we have seen, dropshipping - print on demand has many advantages but also several disadvantages that can be important. Thus, before starting, it is necessary to think carefully about a strategy for this to be a real asset.
As an individual, if you want to get started without having experience in dropshipping e-commerce, I advise you to contact techtoprint to get free training that I advised you above. This will allow you to acquire all the bases necessary for the success of your project.
Conclusion: The dropshipping is a modern business model with few barriers to entry! They are therefore a business opportunity very popular with young people who have evolved in the age of the web and digital! Nevertheless, dropshipping professionals have well-managed difficulties that can not prevent success. Many success stories exist in dropshipping - print on demand, as what for who would like to start there, it is not the motivation that is missing! While keeping in mind that dropshipping is indeed a practical matter, where you have to preach through personal experience is becoming more of a rule of the game !